About Krishi Amrit
Rooted in Tradition. Cultivated with Care. Delivered with Purpose.
Krishi Amrit was born in the fertile heartlands of Narsinghpur, Madhya Pradesh — a region celebrated as one of Asia’s most agriculturally abundant zones. Blessed with deep black cotton soil and nourished by the life-giving Narmada Valley, this land has been cultivated for centuries by families who understand nature’s rhythm with instinctive precision. It is here, in this landscape of rich heritage and quiet resilience, that our journey began.
Founded by the son of a farmer, Krishi Amrit carries forward a 250-year-old legacy of agriculture, blending ancestral wisdom with a commitment to purity and responsibility. At the heart of our brand lies a simple belief: food should be honest, seasonal, and deeply connected to the soil it comes from. Everything we make is guided by this philosophy.
Our story begins with jaggery — crafted from native sugarcane grown only in the natural winter harvesting window. We allow the crop to mature at its own pace, respecting the season rather than forcing production. Once harvested, the cane juice is slow-boiled in traditional iron kadais over fires fueled by sugarcane residue and wood. Natural plant-based coagulants like ladyfinger extract are used to clarify the juice, ensuring that no chemicals, bleaches, or preservatives ever touch your food. What emerges is jaggery that is pure, earthy, mineral-rich, and brimming with the sweetness of real tradition.
Our journey doesn’t end with jaggery. Very soon, we’ll bring you more naturally grown produce — moong, wheat, soybeans, pulses — cultivated with the same devotion to purity, transparency, and traceability. Every grain will tell a story of soil, season, and sincerity.
From our farms to your kitchen, Krishi Amrit brings you the taste of real tradition — food that’s as authentic as the people and the land it comes from.